AL
Amanda Lee
  • Business Administration
  • Class of 2016
  • Jamesville, NY

Amanda Lee Helps Student Marketing Organization Bring Home Top Awards at National Conference

2016 Apr 6

Amanda Lee, Co-President of the Ithaca College Chapter of the American Marketing Association, helped the student organization bring home a top award at the Annual Intercollegiate Conference in March.

ICAMA won the award for excellence in chapter planning, membership and communication at the AMA's annual gathering in New Orleans. The award put the chapter in the top 30 of 247 individual chapters.

Chapters entering the competition had to submit their plans and annual reports to judges at the conference, and were judged on how they planned for the year and what they were able to accomplish.

ICAMA faculty advisor Scott Erickson, professor and chair of the Department of Marketing and Law, praised the chapter's performance.

"ICAMA has established a tradition of excellence for a number of years, regularly earning awards at the International Collegiate Conference," said Erickson. "But it's up to each year's leaders to execute at that level, and this year's co-presidents and executive board have been outstanding."

ICAMA's achievements are all the more impressive because they regularly compete against chapters from much larger schools, including Penn State, Florida State and the University of Pennsylvania.

"We are evaluated against schools with established classes for AMA competitions, consulting operations, and considerable funding opportunities, so we're very proud of what the students are able to accomplish," said Erickson.