BE
Brandon Esteves
  • Business Administration
  • Class of 2016
  • Shrewsbury, MA

Brandon Esteves Takes Third in Ithaca College Business Plan Competition

2016 Apr 27

Ithaca College senior Brandon Esteves's Sunshine Technology took home third place in the college's annual Business Plan Competition.

Sunshine Technology - which is developing processing pedals for guitars and other electronic instruments - won $5,000.

"These pedals are unique because they enable the musician to change the parameter of sound in real time while playing," said Esteves.

Esteves and his team built a prototype pedal for the competition using old parts, and plan to use the prize money to purchase tools and materials for further prototyping.

The Business Plan Competition is open to all current Ithaca College students and is free for anyone to enter. Students are eligible for mentoring and may elect to enroll in "Ideas Into Action," a School of Business course designed to help students turn an idea into a viable business plan.