Hayley Kretchmer Interns at PTTOW! SESSIONS in New York City

2016 Nov 18

Hayley Kretchmer, a Exploratory major in the Ithaca College Class of , interned at the PTTOW! SESSIONS in New York City on Nov. 1.

Billed as the "TED convention of marketing," PTTOW! brings together chief marketing and executive officers from over 70 industries, along with icons from the worlds of sport, politics and more to brainstorm ways to increase awareness for various brands, concepts and causes.

Kretchmer was tasked with taking notes during the conference's fast-paced, 90-minute-long "spark sessions." Those notes have since been disseminated to the participants of each of the 15 sessions.