Irma Perez Selected for Competitive Multicultural Advertising Program

2016 Dec 16

Ithaca College integrated marketing communications student Irma Perez has been selected to take part in the American Advertising Federation's Most Promising Multicultural Students Program. Perez will attend a three-day event in New York City from Feb. 13-16, where she will attend professional workshops and meet with some of the premier advertising agencies, media companies and advertisers in the world.

Perez was one of only 50 students selected for the program, which provides networking and employment opportunities to some of the advertising industry's top prospects while helping the industry better represent the diversity of society.

“I hope to gain great exposure to the advertising industry. I think it's important to understand the challenges that are associated with diversity and inclusion and utilize that knowledge in the world of advertising to better reflect today's diversity,” said Perez. “I'm excited to meet other like-minded individuals and network. I've learned so much from my peers and professors at Ithaca College. I'm hoping to expand my knowledge and learn from great industry giants at the professional workshops.”

Perez was an intern at Marketeer.co near Barcelona, Spain during the spring 2016 semester. She is currently a lab consultant for the Ithaca College Digital Instruction and Information Services.

A total of 28 Ithaca College students have been selected for the program since 2004.

Program participants are selected based on a range of criteria, including academic standing; demonstrated interest in working in the advertising, marketing and media/communications industries; leadership potential; and other character indicators such as community and organizational service.