Niel Guaman Selected for Competitive Multicultural Advertising Program

2016 Dec 16

Ithaca College integrated marketing communications student Niel Guaman has been selected to take part in the American Advertising Federation's Most Promising Multicultural Students Program. Guaman will attend a three-day event in New York City from Feb. 13-16, where he will attend professional workshops and meet with some of the premier advertising agencies, media companies and advertisers in the world.

Guaman was one of only 50 students selected for the program, which provides networking and employment opportunities to some of the advertising industry's top prospects while helping the industry better represent the diversity of society.

“I feel really lucky and it’s really exciting,” said Guaman. “There are going to be some pretty big companies there.”

Guaman is currently a marketing communication intern at Sterling Talent Solutions in New York City. Previously, he interned with Vita Coco as a brand ambassador.

A total of 28 Ithaca College students have been selected for the program since 2004.

Program participants are selected based on a range of criteria, including academic standing; demonstrated interest in working in the advertising, marketing and media/communications industries; leadership potential; and other character indicators such as community and organizational service.